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Business To Business Internet commerce

Internet-commerce

in B2B internet commerce applications, a business organisation establishes relationship with its clients ,distributors ,resellers and other partners using internet as the medium .The B2B is a broad spectrum and it is not a stand alone concept like B2C .T he architecture of a B2B E-commerce .

                 A typical B2B internet commerce application offers the following type of information to its end users like customer service,marketing,partners,distributors,sales data etc..,

Types of B2B E- commerce

   Based on architecture :

*Private E-commerce:

          Private E-commerce is the application of electronic commerce to process or operations by using methods and technologies .The private E-commerce supports internal business processes between individuals,departments and collaborating business organisations.


          Private E-commerce is significant since it is closely related to market orientation towards creating superior value for customers.


*Public E-commerce :

                Public E-commerce is a built on a foundation of world wide web and other technologies over which firms,suppliers and consumers engage in online transactions,Thus public E-commerce involves in transaction activities external to the organisation.Some of the public E-commerce activities include enterprise integration process control systems work flow management etc..,

        Public and private E-commerce agents are separated from fire walls which take care of security issues for private information access and transfer from public sources.


Based on models:

                 *Seller Oriented Model:

                            In seller oriented model, a large organisation attempts to its products to other organisations by using electronic communication as the medium ,In B-2   -C E-commerce,the target audience is customers whereas in seller oriented model of B-2-B E-commerce the audience forms another retailing or subsidiary organisation.

   The business process is not a straight -forward one and it has various systems like enquiry system ,order processing system ,sales system which are to be automated. Thus a buying organisation visiting the selling organisations web site would be able to get detailed information and smooth
 navigation.

Buyer Oriented Model:

   In buyer oriented model a person who wishes to buy a product,or avail a service would place their requirements on their web site or at a common place .

   The sellers do visit corporate web site if the buyers or the common site : analyse the buyers requirements and then prepare a online quotation a for completing the services or selling the product .The seller quoting the least price is contacted for further business process.

   Indiamarkets.com is a virtual market place allowing buyers to post their requirements so that the sellers would visit the site and contact the buyers.


Electronics Brokerage Model:

  In e-brokering model, the sellers and buyers are being linked by the virtual e-broker shops available in the net.

Example: peapod.com takes care of all the shipping of products to the buyers when an order is placed at the sellers website .The sellers log on to the brokers website and feed in the shipping details and the e-broker takes care of various jobs like goods pick-up,delivery and insurance of goods transportation.

Advantages of Internet-commerce:


 Internet commerce has three targets audiences-customers,organisations and society.

*Customer Benefits:

A customer can get a wide range of choices to choose from.The customer need not go in search physically for trading.E-shops are open round the clock in the internet .A customer can just sit i his home and perform the shopping anywhere,any time.The risk in the carrying cash on hand is eliminated by using credit cards.Customer can get detailed information about a product from various sources before he makes the buying decision.A customer can get his customised shopping and customised experience since most of the e-shops are user configurable to suit the individual taste the customer.

Societal Benefits:

 *By bringing government services online , a government can deploy organizational infrastructure and thus solve managerial problems by reducing the gap between the citizens and the government

*.A better control of law and order and legal enforcements can be brought in various sectors like agriculture,medicine,etc..,

*By integrating E-Governance with E-commerce ,it is possible to carry out various administrative activities of a government and thus reduce paper delays and paper transactions.

Organisational Benefits:

Various Internet commerce applications like supply chains management,remote banking etc.., reduce the managerial costs of organisations ,increases the customer satisfaction and provide attraction of new customers.The installation and operational cost of an e-shop is very less than operating the shop physically.The operational costs get reduced gradually by using electronic documents instead of manual documents email instead of fax,internet,voice chat instead of ISD calls etc..,An organisation can participate in virtual online exhibition and thus show in competitive power to the customers and competitors.Global and societal barriers for business penetration are eliminated .

Drawbacks of Internet-commerce

    Most of the developing and all of the under developed countries do not have the infrastructure for providing which is the backbone of the conducting internet commerce.Most of the country are unaware of this new technology or they fall to tryst internet commerce as a reliable source of retailing.The mindset of the citizens have not accepted E-commerce due to the various technical limitations it posses like hacking of information spamming etc..,Training the people in work in a new technologies environment and educating the people about a new technology involves lot of money and marketing tactics which is not affordable for an organisation.There are no clear cut rules and cyber laws governing the business transactions on that internet,Thus there are some shops on the internet which are running virtually for 'name-sake' having no physical existence of operational units.They just cheat customers by credit card misuse.

Customization of Internet Commerce

        Internet Commerce can be plainly implemented by providing any of these types of service as told above .But is not a single organisation in the world,which is not providing internet E-commerce to all clients.There numerous competitions .Hence , a company which is in the activity of providing internet commerce inits clients can stays head in the market if it provides a customised set of services.

Charan

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